Jon Ragatz Consulting

UnCommon Sense Marketing, Planning, Growth Since 1999.


Click for printable resume of Jon Ragatz, Master of Management, Certified Advanced Facilitator

JON has been a marketing practitioner since 1976. He has a Master of Management degree from Northwestern University with an emphasis in marketing, finance and international management.

Before starting a consulting practice in 1999, his career focus had been on classic brand management for such global brands as Olay, Carnation, and Nestle Nesquik; regional brands like Alta Dena; and startups like Made In Nature. His domestic and international assignments have covered broad functional areas including advertising, PR, market research, sales management, brand naming, consumer & sales promotion development, new product development, R&D, purchasing and strategic planning. His international experience includes two years with Nestle SA in Europe.

Jon is an adjunct faculty member with the Executive Management Program at United States University in San Diego and has taught graduate and undergraduate marketing and management courses, both in the classroom and on-line, since 1999. Prior teaching experience included being an adjunct faculty member at the University of Phoenix for 19 years, a visiting instructor with Thammasat University's International Master in Business Administration program in Bangkok Thailand, an original faculty member with Dominican University of California's Green MBA and with Alliant International University's the Bright Green MBA program.

Jon served as a member ot the 2018-2019 San Diego County Grand Jury, appointed to a one-year term to serve the community in civil matters, with jurisdiction over all local governmental entities within the County. The civil Grand Jury investigates and responds to citizen complaints, conducts studies of government operations, prepares reports and serves as a watchdog to assure compliance with the law.



LISA BEAM . I work in close, seamless collaboration with a talented design and creative development professional, Lisa Beam, a Green MBA graduate, lecturer and author of The Creative Entrepreneur. We've collaborated to help clients with a green, sustainable, social or "eco" focus to enhance their messaging through words, pictures, graphics, colors, imagery and symbols that resonate emotionally with their consumers (often so called "LOHAS" consumers, those who follow a lifestyle of health and sustainability). Needless to say, this can significantly strengthen these organizations' web sites, consumer packaging, brochures, print advertising, and more.
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