Jon Ragatz Consulting

UnCommon Sense Marketing, Planning, Growth Since 1999.
 
 
  Principal    
   

 

Click for printable resume of Jon Ragatz, Master of Management, Certified Advanced Facilitator

JON has been a marketing practitioner since 1976. He has a Master of Management degree from Northwestern University with an emphasis in marketing, finance and international management.

Before starting a consulting practice in 1999, his career focus had been on classic brand management for such global brands as Olay, Carnation, and Nestle Nesquik; regional brands like Alta Dena; and startups like Made In Nature. His domestic and international assignments have covered broad functional areas including advertising, PR, market research, sales management, brand naming, consumer & sales promotion development, new product development, R&D, purchasing and strategic planning. His international experience includes two years with Nestle SA in Europe.

Jon is an adjunct faculty member with the Executive Management Program at United States University in San Diego and has taught graduate and undergraduate marketing and management courses, both in the classroom and on-line, since 1999. Prior teaching experience included being an adjunct faculty member at the University of Phoenix for 18 years, a visiting instructor with Thammasat University's International Master in Business Administration program in Bangkok Thailand, an original faculty member with Dominican University of California's Green MBA and with Alliant International University's the Bright Green MBA program.

 

 

   

Strategic Partners

 

ELLEN KAPPES is an Alliant International University Green MBA graduate with deep knowledge of triple bottom line management, sustainable business strategies, corporate social responsibility (CSR) reporting, and stakeholder management. She also spent 15 years working in international business development, corporate financial planning, accounting operations, and internal auditing within the wireless telecommunications and retail industries. Ellen is based in the San Diego area where she also serves as a Commissioner on the City of Chula Vista Resource Conservation Commission and collaborates closely with me on various projects.

 

   

EARTHSITE. Joey and Stacie Shepp, founders of Earthsite, a boutique digital media agency for sustainable brands. Earthsite specializes in branding strategy; web design; and social media marketing. They work with a wide array of clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. The Shepps are both graduates of the Green MBA program at Dominican University of CA and Stacie is the former head of the San Francisco Green Chamber of Commerce.

 

   
LISA BEAM . I work in close, seamless collaboration with a talented design and creative development professional, Lisa Beam, a Green MBA graduate, lecturer and author of The Creative Entrepreneur. My past work with her Digital Hive helped clients with a green, sustainable, social or "eco" focus to enhance their messaging through words, pictures, graphics, colors, imagery and symbols that resonate emotionally with their consumers (often so called "LOHAS" consumers, those who follow a lifestyle of health and sustainability). Needless to say, this can significantly strengthen these organizations' web sites, consumer packaging, brochures, print advertising, and more.
       
 
       
 
   
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2000-2018 Jon Ragatz Consulting